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Archives for Marketing

4 reasons why web designers should offer email marketing as a service
Not many things divide opinion in the web design world quite like email. There are the purists out there who live and die by plain text, right through to those who swear by a nicely formatted HTML newsletter. But the fact is that if done correctly, email is one of the most effective forms of online marketing available to your ...more»
The value of graphic design?
As a graphic designer, I have passion and love with what I do. I was inspired by many designers I read and kept up to-date on websites, articles, blogs & design forums. We, as designers create solutions; how a design is perceived and influenced by consumer choices. Graphic design is not only an art; but it is actually a ...more»
The Top Ten Reasons Why PR Doesn't Work
The client doesn’t understand the publicity process. PR folks need to better educate people about how publicity works. The first thing many clients ask is, “Can you get me on Oprah or the front page of the Wall Street Journal?” The answer might be “yes,” but the process to get to the “yes” may take months or years, and may ...more»
What’s Your Call Style?
  Have you ever noticed how a phone conversation can change simply by your posture or environment? I caught myself walking around the office while I was on the phone yesterday and thought about why and more striking, when I do this. Three examples: When I’m on business development calls, brainstorming or pitching ideas, I’m standing or walking around. It opens my mind ...more»
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