A Disastrous Logo Design – London 2012
What did they have in mind?
As boasted by Lord Sebastian Coe unveils the logo for the 2012 Olympics in London claiming:
“It reaches out to young people in new and creative ways and uses the language that they understand and all the technology that is familiar to us.”
The brand logo, designed by Wolff Ollins, has been targeted at the young people the organisers hope to get involved.
“We have produced a brand which is appropriate for London, but it has an international character as well. This is different absolutely.”
For the first time, the logo will be used for the Olympics and Paralympics. I read that the brand itself is worth £400,000! London want to use the graffiti-style design, which took a year to complete, to engage with children already connected to the new media world
Honestly for me, its very unprofessional and would be one of the worst logo i have ever seen.